Logo: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization
(a logotype or wordmark).
Brand: the promotion of a particular product
or company by means of advertising and distinctive design.
Print: to produce (books, magazines, brochures, etc.) a mechanical process involving the transfer of text and images to paper.
Advertisement: an announcement in a public medium promoting a product,
service or event.
Website: a location connected to the Internet that maintains one or more pages on the
World Wide Web.
Event: a planned public or social occasion; a large meeting or conference of members of a particular profession.
SKILLS & ACCOMPLISHMENTS
Design, Marketing & Promotions
Successfully coordinate new product launches, including product packaging, literature, training materials, advertising, web site and other sales support materials.
Launch company-wide branding efforts that include new visual identities and consumer messages while creating global marketing positions outside the US. Develop advertising, communications and packaging to re-position products within a commodity market to increase profitability. Assisted with launching a sister company, including identifying and developing a company name, web site and other sales support materials.
Supervise photography of product lines and manage press checks for various printed matter from literature to packaging. Plan and coordinate layout of catalogs, flyers and other direct mail pieces. Work with in-house staff as well as outside vendors and subcontractors to produce promotional and advertising campaigns, including print advertising, newsletters, web sites, brochures, distributor catalogs and technical instructions for product usage.
Conceptualize and design advertising programs, email campaigns and company web sites.
Successfully manage budgets and initiate appropriate strategies for controlling costs of marketing programs.
• Adobe Creative Suite — Photoshop, Illustrator,
InDesign & Acrobat Professional
• Microsoft Office — Excel, Word & Powerpoint
• 2007 – Present
• 2005 – 2007
Senior Designer Director
Whitespace Interactive Group
• 1995 – 2005
Bradley Brown Design Group
• 1995 – 1997
Senior Art Director
HFS Marketing Communications
• 1994 – 1995
• 1990 – 1994
• 1988 – 1990
Graphic Designer / Production Artist
1986 – 1988
Associate Degree, Visual Communications
The Art Institute of Pittsburgh
American Woodmark Corporation
Amnesty International USA
Aquafresh Fluoride Toothpaste
Black Box Corporation
The Boy Scouts of America
CJ Systems Aviation Group
DeLaTorre Orthotics And Prosthetics
Federal Home Loan Bank of Pittsburgh
First Union National Bank
Four Seasons Residences Miami
Frick Art & Historical Center
Highmark Blue Cross Blue Shield
The Home Depot
Iron City Brewing Company
J.L. Harrison & Associates
Leviev Boymeigreen Developers
Lowe’s Home Improvement
Major League Baseball
Michael Baker Corporation
Millennium Tower San Francisco
National Football League
Nova Southeastern University
Pittsburgh Pirates Baseball
Pittsburgh Symphony Orchestra
Pittsburgh Vintage Grand Prix
Port Authority of Allegheny County
PS Cleaning Solutions
SMT Health Services
Super Bowl XLI Host Committee
Teslin Synthetic Printing Sheet
Transitions Optical, Inc.
UPMC Health Systems
Y108 Pittsburgh’s Country
Reach out with an email, or give me a call.
No project is too large or too small. I approach
them all with the same excitement and
attention to detail.
116 Elmhurst Drive
Moon Township, PA 15108